FS Kim is bold and intriguing—exuberant and unmissable, but playing a supporting role when needed. FS Kim shines brightest as a display font, and is perfect for applications across fashion, theatre, cultural projects and pretty much any brand that wants to make a statement.
While this font is dramatic, it’s incredibly versatile, too, and works to showcase content in a stylish, striking way. In an unusual twist, the display version was created first using a broad-nib pen to create familiar forms and elegance while still breaking from serif traditions and making it all about standout character.
While FS Kim’s text version is more constrained than the display, the strength and playfulness remain and text and display maintain a strong connection that mean they can be used together. This isn’t a serif of the usual subtle and softness: it’s aggressive and exaggerated.