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Meet Bjorn. A super usable, digital-device ready type design, refreshingly unburdened by today’s pre-conceived notions of ‘digital neutrality’. This is a typeface driven by the notion that today’s ‘digital’ shouldn’t automatically mean the devolution of typographic personality, Bjorn brings a softer-side to the idea of pixel perfect brand comms. Solid digital typography can also convey a warm tone of voice, radiate a softness, a human emotive charm whilst still maintaining all of the functional on-screen requirements of crisp easy reading fonts across viewports.
Bjorn is a distinctive type design that combines a unique blend of flattened round stems (to take the edge-off), levelled inner terminals (pixel friendly) and pointed ears and feet (creating an distinct rhythm and dynamic with bowled letters). Bjorn is not a typeface following a tried and tested pattern, it’s a typeface designed to make digital brands feel special, enabling speech in a voice that brings viewers closer to their words. Bjorn is warm, yet clinical, flat and curved, elliptical and pointy. The font’s strong sense of ‘straightness’, the letter proportions and features build up its versatility across digital environments, not too wide, not too narrow, not too pointy, not too round — just right.
Bjorn is available in 4 Roman styles — Light, Regular, Medium and Bold.